About Us

At On The Water Apparel, we believe the best ideas are born somewhere between a perfect wake and a good laugh. Our apparel line was built for the people who chase clear water mornings, cheer when the lake’s like glass, and think a perfect surf set is better than any therapy session.

We’re not just another apparel brand — we’re a crew of wave chasers, boat captains, and barefoot believers who wanted shirts that actually get it. Every design starts with a story, an inside joke, or a moment from the lake that makes us grin. From “No Wake, No Life” to “Glass Mornings. Gas Afternoons.”, our tees are made for anyone who feels more alive behind a boat than behind a desk.

On The Water Apparel started as a simple idea: blend creativity, humor, and lake culture into something people would be proud to wear — both on and off the water. We care about the details, from premium materials that hold up to sun and spray, to clean designs that make you look good at the dock or the dive bar.

So grab your board, gas up the boat, and throw on your favorite tee.

Because around here, it’s more than a brand — it’s a lifestyle.

Welcome to On The Water Apparel. Wear the wake. Join the crew.